OUR MODERNIST DESIGN PHILOSOPHY BUILDS DESIRABILITY AND EMOTIONAL ENGAGEMENT WITH OUR CLIENTS
Inherently sustainable and furthered by our passion to innovate, our Reimagine journey demands dedication, adaptability and a future‑facing outlook.
Together, we will drive forward and lead the way in reimagining the automotive industry.
OUR VISION
Our vision of excellence extends far beyond the confines of the road. It underpins JLR’s Reimagine strategy and delivers unique client experiences and positive societal impact.
JLR embraces a future where innovation and tradition coexist. By building strong emotional brand equity, we empower our discerning clients to live exceptional experiences with our brands.
PROF. GERRY MCGOVERN ‑ CCO
"Great design is the gateway to client desirability ‑ it’s about making that emotional connection.”
Reimagining desirability
Empowered by our people – we have an unwavering commitment to creating the most desirable vehicles in the world.
Our world is built on seven clear principles
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