We want to deliver lasting, positive impacts for society by tackling issues pertinent to both our industry and the communities in which we operate. Our innovation‑led Global CSR Programme has set a bold target of reaching 12 million people by 2020, reflecting the increasing scale and scope of our business.
Our programme has continued to evolve since it was launched in 2013. (see the timeline on page 47 of the report). We have this year refined the focus to reflect our core business strengths and increased the scale and scope of projects to enable the involvement of all our National Sales Companies. Given our strengths and field of expertise, we’re focusing our efforts on:
Education and Talent – inspiring and educating the workforce of the future.
Design and Technology – encouraging technological innovation for social good.
Wellbeing and Health – improving the wellbeing of disadvantaged communities.
We’re also improving the consistency and rigour with which we measure our impacts, using a model informed by the London Benchmarking Group.
Find out more about some of the key initiatives that form part of our Global CSR Programme on pages 44‑50 of the 2014/15 Corporate Sustainability Report.