- JLR is pioneering the use of certified tyres at scale across its luxury vehicle portfolio, in partnership with global tyre manufacturer Pirelli
- In an industry first commitment, Pirelli will supply tyres made with FSC®‑certified natural rubber for use across JLR’s luxury vehicles at scale, debuting on the new Range Rover Electric
- Assures high quality tyres with fully verified ethical standards and origin
- JLR’s adoption of FSC‑certified tyres is in line with its Reimagine strategy, which promotes responsible sourcing and supply chain traceability
- Collaboration marks an important step forward for sustainable natural rubber adoption in the automotive industry
Gaydon, UK – 11 July 2024: JLR has joined forces with global tyre manufacturer Pirelli in a global automotive industry‑first commitment to using tyres made with FSC®‑certified natural rubber across its range of modern luxury vehicles (FSC® N004537).
The luxury car manufacturer will be the first to adopt FSC‑certified tyres at scale, transitioning all tyres from Pirelli across its entire portfolio, debuting on the new Range Rover Electric. The commitment will amount to over 250,000 FSC‑certified tyres per year.
The collaboration between JLR and Pirelli represents a significant step in increasingly sustainable tyre production and adoption, supporting the preservation of forests and promoting sustainable development.
As part of its Reimagine strategy, JLR is fully committed to responsible sourcing, including working to ensure natural rubber used in its tyre production is traceable across every processing stage through to origin.
The complex Forest Stewardship Council (FSC) chain of custody certification process verifies that FSC‑certified material has been identified and separated from non‑certified material as it makes its way along the supply chain, from the plantations to the tyre manufacturer meaning it is fully verified to support to the highest standards of sustainable forestry.
This is an exciting point in our sustainable luxury journey, as we partner with Pirelli, a company that shares JLR’s sustainability ambition and is at the forefront of sustainable tyre production. We're looking at every aspect of our vehicles to find solutions that enable us to redefine luxury in a way that's better for people and planet. By choosing Pirelli's FSC‑certified tyres, we're offering our clients high‑quality, high‑performance tyres whilst supporting responsible forest management and protecting the communities in our rubber supply chain to drive real progress.
Andrea Debbane
Sustainability Director at JLR
Innovation in materials and reliability on our products sustainability features are a must for us. The FSCTM certification confirms that forests are managed to preserve biological diversity, while benefiting local workers and communities in a way that is economically beneficial for them. We are pleased that JLR has chosen to join our Pirelli journey as the first car maker to use Pirelli tyres with this certification across a wide range of vehicles.
Matteo Battaini
Pirelli Head of Sustainability & New Mobility
JLR’s decision to adopt tyres made with FSC®‑certified natural rubber across their range is a ground‑breaking move that sets a new benchmark for sustainability in the automotive industry. This initiative not only boosts the demand for responsibly sourced natural rubber, but it also positively impacts the environment and the smallholder communities involved in its production.
Fabian Farkas
Chief Markets Officer at FSC International
FSC insights show that 85% of those who said they both recognised and understood the FSC logo, and 81% would be very or fairly likely to give preference to FSC‑certified products*.
In addition to introducing FSC‑certified products across JLR’s portfolio, Pirelli and JLR are working together to increase the percentage of sustainable and recycled content of all tyres supplied to JLR as they work towards shared sustainability ambitions.
JLR has also strengthened its global sourcing process to enable supplier evaluation on ESG criteria, as part of its effort to set new benchmarks for environmental, societal and community impact as a luxury business. By empowering buyers to collect supplier‑specific ESG data it can identify and select suppliers that can demonstrate they meet the highest standards relating to environmental performance, labour practices, and social responsibility.