Our company purpose sets why we want and choose to exist: ‘live the exceptional with soul’.
Our Reimagine strategy has set us on an exceptional journey of transformation, laying out a clear vision and pathway to 'become proud creators of modern luxury'.
We are delighted to introduce our company purpose to you – Live the Exceptional with Soul. Co‑created by us, for us, it has been shaped by more than 1,000 of our individual voices and unites us all.
Guided by our Creators’ Code ‑ a set of co‑created behaviours: Customer Love; Unity; Integrity; Growth; Impact, we will create a mindset that will inspire understanding, collaboration, learning, and flexibility to fulfil our potential to be the greatest team.
