TO REIMAGINE MEANS TO RETHINK EVERYTHING WE DO
Our Reimagine strategy has set us on an exceptional journey of transformation. It lays out a clear vision to become a carbon net zero business by 2039. Designed to create a new benchmark in environmental, societal and community impact for business.
We thrive through ingenuous co‑creation and strategic collaboration, unlocking electrification across our entire footprint. Continuing to celebrate our long‑standing heritage, we believe that preservation doesn’t mean standing still; it prospers through renewal, modernity and disruption.
Providing a pathway that allows us to lead and not follow, Reimagine is about co‑creating with innovators, developing strategic collaborations and unlocking electrification across our entire footprint.
Reimagine pillars
MODERN LUXURY
Where design philosophy meets sustainability, innovation and exceptional client experience to create desirability.
ELECTRIFICATION
Ushering in a new era of sustainable, luxury vehicles, our unwavering commitment lies in the electrification of our house of brands.
SUSTAINABILITY
Sustainability is at the heart of everything we do, driving us to redefine the future of responsible excellence across our footprint.
ENTERPRISE
Our journey to realise a sustainability‑driven vision of exceptional brands and products, through transparent and ethical end to end supply base.
OUR CREATORS
Every vehicle. Every innovation. Every step of momentum in over 170 markets worldwide. None of it would be possible without the expertise, drive and continued ambition of our people and global network.
Our transformation extends beyond our vehicles, following a desire to unlock electrification across our entire footprint and ecosystem. We are passionate about making the transition effortless for our clients as well as accelerating the change so seamless charging experiences become a reality across the globe.
TRANSFORMATION
Central to Reimagine is the transition to an electric future for all brands, with plug‑in electric hybrids acting as a key stepping stone. Before the end of the decade Range Rover, Discovery and Defender collections will all offer pure‑electric options, while Jaguar will be entirely electric.
We recognise the importance of addressing the environmental and societal threats we all face. Our focus is to use our assets – our vehicles, technologies, and our people – for good.
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Our transformation extends beyond our vehicles, following a desire to unlock electrification across our entire footprint and ecosystem. We are passionate about making the transition effortless for our clients as well as accelerating the change so seamless charging experiences become a reality across the globe.